Romance novels have lengthy been related to a responsible pleasure – covertly loved by ladies who cover behind their sun shades on the seaside or beneath the covers on a lazy weekend afternoon. Novels similar to these glorify the fantasy of falling in love – elevating the “knight in shining armor” to a stage of grandeur by no means to be skilled by mortal males; bulging biceps, mysterious eyes, and fascinating lips – the boys of the romance novel are entrusted to brush the heroine of the guide off of her proverbial ft; and in so doing, sweep the plenty of girls who cling to each phrase in an try to flee actuality – off of their ft as properly. The romance novel is simply that – an escape; and nobody offers a portal for higher escape than the Harlequin romance novel.
Curiously sufficient, the Harlequin romance novel started with a person; not a tall, darkish stranger of the novel’s pages, however a Canadian businessman keen to interrupt into publishing. Harlequin was based in 1949 by Richard Bonnycastle and instantly set about publishing books in a wide selection of genres in style within the day – similar to mysteries and Westerns. It was not till the late 1950s, when Harlequin acquired Mills & Boon – a British romance writer – that Harlequin made its first foray into the romance novel business. However by the mid-1960s Harlequin had decided to focus solely on the publication of the Harlequin romance fiction novel – based mostly on the big reputation of the books (and a not-so-gentle nudging from Bonnycastle’s spouse Mary).
Differentiating itself additional available in the market, Harlequin shunned conventional advertising, and opted as a substitute to achieve its viewers by a non-traditional gross sales strategy. It is because of this that the Harlequin romance novel can most frequently be discovered on the market in drugstores and grocery shops – on the time, frequent haunts of girls who had been the prime viewers for Harlequin.
Simply as in style because the fiction itself, Harlequin romance cowl artwork holds its personal enchantment for fictional romance fans. The visible of the brawny hero and his damsel in misery has develop into synonymous with the Harlequin model; the truth is, collectors eagerly search out classic Harlequin cowl artwork in a nod to the delivery of a model. Whereas the Harlequin novel covers have steadily modified all through the years to replicate a extra trendy viewers, the quilt artwork continues to be simply as meticulously created because it was at its inception.
The corporate’s entrance into the web market in 1996 introduced the Harlequin model to the following stage, permitting readers to verify in with their favourite collection and authors. Taking it one step additional, Harlequin launched http://eharlequin.com in 2000 providing a web-based library the place readers can learn and store at their very own leisure.
At this time, Harlequin stays the biggest writer of romance novel collection – publishing over 500 new titles each month – in 25 languages – and with distribution in each main market around the globe. The corporate additionally encompasses the work of practically 1,500 fictional romance authors.