Congratulations, you have revealed your first e-book. You have uploaded it to Amazon, Barnes & Noble, Smashwords, Apple, and different on-line booksellers. The issue? Solely Mother and Grandma understand it exists (and Grandma does not know the way to work an eBook reader so she does not rely).
It is time to begin advertising!
The most important impediment we face as indie authors (sure, I am one too) is obscurity. We’re competing with historically revealed authors and plenty of different indies leaping on the e-publishing bandwagon.
Right this moment we’ll take a look at 3 ways to assist readers discover you: visitor running a blog, promoting, and freely giving a free eBook (this is usually a quick story).
Visitor Running a blog for E-book Promotion
You have heard of running a blog, and will actually have a weblog, however have you ever ever blogged for different folks? Visitor posting is while you write an article for another person’s website, somebody’s website that’s ideally extra widespread than yours and that caters to your audience (i.e. the sorts of readers who would possibly purchase your e-book).
For instance, for those who’re a science fiction creator, you would possibly attempt to discover a science fiction and fantasy evaluate weblog and see if the proprietor is open to publishing visitor posts or critiques. The put up should not be self-promotional; it needs to be informative and helpful to the blogger’s viewers. However, in alternate for submitting this free content material, the proprietor needs to be keen to allow you to connect a bio. This may embrace details about you, and it ought to undoubtedly embrace a hyperlink to your web site and your gross sales hyperlinks (i.e. your creator or eBook web page at Amazon).
Not all people excepts visitor posters, however plenty of folks do (hey, it is free content material for them and provides them a time off of writing). It is best to touch upon the individual’s weblog just a few instances, in order that they’re conscious of you, earlier than writing them and asking a couple of visitor gig.
Promoting Your Ebooks
Visitor running a blog is a method to promote your work without cost, however if in case you have some cash to spend, you can strive promoting. There are a whole lot of choices, however most of them will find yourself costing you greater than you earn in ebook gross sales (I’ve tried fairly just a few). There are a few good choices although.
A lot of of us with pretty mainstream ebooks have had luck shopping for a sponsorship at Kindle Nation Every day (assuming there is a Kindle-version of your eBook on the market). They’ve a variety of choices at completely different value factors.
I’ve additionally had some luck (I’ve made greater than I’ve spent) promoting at Goodreads. There you do pay-per-click advertisements (which means you solely pay if somebody clicks the advert) with a title, quick blurb, and thumbnail image of your ebook. I would not suggest this for those who’re promoting your eBook for 99 cents (as a result of you must pay about 25 cents only for a click on), however for my novels, that are at the moment priced at $2.99, the royalty price is excessive sufficient that I can afford just a few clicks per sale.
You may examine my website (hyperlink in my bio under) for an in depth how-to on beginning a Goodreads marketing campaign.
Giving Away a Free Book
Once I launched my fantasy novel, The Emperor’s Edge, as an e-book, I might already written a few quick tales with the identical heroes. I made a decision to take one of many tales, Ice Cracker II, and launch it as a free e-book. I uploaded it to a number of locations on-line and likewise to Smashwords, an eBook distributor, they usually obtained it into Barnes & Noble and the Apple Retailer. (As an indie creator, you’ll be able to’t usually checklist free ebooks on the market in your own–the minimal value at these shops is 99 cents, so Smashwords acts as a backdoor round that.)
On the finish of my free quick story, I included an excerpt of my novel in addition to hyperlinks displaying of us the place they might purchase the e-book. Whereas this did not flip me into an in a single day bestseller, it did assist me begin promoting ebooks at Smashwords and Barnes & Noble (locations the place I hadn’t had a lot luck earlier than).
I’ve additionally examine authors who’ve a complete collection of full-length ebooks (i.e. a six-novel fantasy collection) who’ve freely giving their complete first ebook without cost after which gone on to take action effectively, they give up their day jobs and write full time now (Google “Brian S. Pratt Smashwords Interview” for some inspiration).
Whereas there are many methods to market your ebook, these are three that may convey lasting gross sales and assist get the phrase out about your work. Good luck!